Is Google looking to take on Groupon with mobile launch?
Interesting post on interview on Mediabistro picking up on what Google has been saying after its bid to buy Groupon in December for a reported $6bn came to nothing. Apparently Google, which is already...
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Facebook – an effective content channel, as long as you know why…
Facebook can be an amazing way for brands to engage with their customers – but you need to think about why you’re using it before you commit resource to it. One key question to ask yourself is: What...
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Can you crowdsource a new logo? Coke thinks so
It is a logo that is plastered worldwide on cans, on drinks machines, and around major sporting events, but Coca Cola want someone to re-imagine their iconic logo. What is more, they are throwing it...
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American Apparel and Gap cause Twitter outrage with Hurricane Sandy sales
When will brands ever learn? Do people not use the internet and read stuff? When it comes to social media we are now at a point when we have a fat pile of case files detailing how various brands have...
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The good, the bad and the ugly of social media during Superstorm Sandy
The devastation of Superstorm Sandy (also dubbed Frankenstorm) is still being felt across much of the east coast of America, it claimed more 66 lives in the Caribbean before making its way to the US,...
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Vine: 20 brands experimenting with video ads
Over the weekend and yesterday there was much Tweeting about how porn had already reached Twitter’s Vine video app. Twitter is taking action against pornography on Vine and banning searches for...
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How you can make the most out of social media disasters
When it comes to recent social media disasters, there are no shortage of examples. Back in November, I did a fairly comprehensive run through of the social media fails in 2012, which included a...
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Infographic: fashionable fight for fans on Facebook
Research conducted on social software specialist Expion over the last week (25th June- 3rd July) shows which of the UK’s favourite high-street retailers were most successful at getting their fans...
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A new Google logo, but what’s in a redesign?
So Google redesigned its logo last week. Did you notice? Of course you did, it was all over the press. And that was the point. The one pixel down and one pixel to the left was irrelevant to all but the...
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Feminist representations through social listening
Whether it’s on Twitter, Facebook or Instagram, conversations surrounding feminism are expanding widely on social media. Starting from organic discussion around feminist issues or hashtag campaigns for...
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